The Client - A&W Hollier

A&W Hollier Pty Ltd is one of the leading wholesale distributors in the country. Built on the experience of Arthur Essey, who has been in the business for over 30 years. A&W Hollier clearly positioned itself as a prime wholesale distribution company in Australia with a major fleet and thousands of products. The next step in A&W Hollier’s evolution was to increase its market share in wholesale distribution. To achieve this goal, a growth plan was needed to incorporate the following:

- To develop a new contemporary branding identity that would be used across its entire organisation.

- To develop comprehensive marketing and communication strategy across a variety of media formats.

A branding & marketing strategy that developed the company’s overall branding identity for use across a multitude of advertising mediums, including:

- Office/Warehouse signage, colours and brand identification.
- Staff uniforms
- Truck fleet coordination and branding.
- Both on-line and off-line product branding.
- Design of all print and advertisement production, including product packaging.
- Developed, designgned and marketed a leading web presence to interface with comprehensive e-commerce & warehouse ...ordering system.
- Comprehensive on-line marketing across various product lines.
- Professional product and services photography.
- Capability to incorporate, develop and market future new products and services that come on-line.
- Business, user experience and technology strategy
- Technical and information architecture and taxonomy development
- Package software evaluation and implementation
- Multi-disciplinary team-building and facilitation

As a direct result of A & W Hollier’s partnership with Blueviper, the following are some of the results and outcomes achieved:

- 30% increase in turnover in past 12 months
- New distribution channels established
- Increased market share and diversity across the majority of products.
- Wider target demographics
- Increased overall company value via brand establishment/on-line presence.
- Ability to seamlessly introduce, integrate and market future new products and services with ease.