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| Leading brand communications agency | Blueviper Interactive, Sydney Australia. Leading web development agency | Blueviper Interactive, Sydney Australia |
| branding sydney, digital media sydney, brand development, website development, web design, website design, website strategy, website developers, brand analysis, Branding strategy advice direction, Brand consulting, Brand solutions, Professional brand development, Website branding professionals, Website design, website development Sydney, Website design professionals, animation, 3d modelling & 3d animation, kiosk touchscreen design, website design, website development, website strategy, web development, web design, web strategy, Leading website development agency, Professional web development, Leading brand agency, Brand development, brand strategy, brand, Blue viper Interactive Australia's leading brand agency, Blue viper Interactive, Australia's leading website development agency, Blue viper Interactive, Australia's leading digital media agency. Blue viper Interactive, Sydney Australia leading brand agency. |
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Current location: Home > Clients > Feature Case Studies |
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The Client - New Accent Group
With over 25 years experience in the design and construction of individual homes, New Accent's name has become renown with uncompromising quality, attention to detail and the relentless pursuit of new ideas and styles.
New Accent Group worked with Blueviper Interactive to re-engineer newaccent.com.au with an advanced random animation system, random soundtrack system, increased organic search traffic, advanced back-end customer management and communication system.
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Business Challenge
The New Accent Group is one of Australia's leading residential design, development and construction group's. Blueviper Interactive has been New Accent's interactive, branding & marketing partner since 2003, helping the company launch their new identity online, better serve and manage employees with an national intranet and increase profit margins and sales performance figures through integrated back-end management systems. |
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Blueviper Interactive Solution
New Accent Group's new corporate Web site was designed to support its strategic goals in several ways:
The site showcases breadth and depth of New Accent's multiple offerings in an environment consistent in design, architecture, navigation and functionality. A user-centered design aligns content with customer needs rather than New Accent's organizational structure.
Robust technology platform, including Blueviper's content management system, supplies a solid ROI as the system easily scales to accommodate site expansion over the long term.
Following the success of newaccent.com.au, Blueviper was asked to design and build a corporate intranet. The intranet launched to New Accent employees and clients nationwide and features a variety of collaboration and self-service tools to enable its workforce and nuture client relations. For both initiatives, Blueviper Interactive provided:
Business, user experience and technology strategy. Technical and information architecture. Package software evaluation and implementation Multi-disciplinary team-building and facilitation.
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The Impact
Since the redesigned public site launched, site traffic has increased by more than 400%. Online sales leads has now contributed to an increase of over 300% in sales performance figures.
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Disciplines |
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Technologies |
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Research
Strategy
Branding
Production
Technology
Promotion
Marketing |
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Content Management
Electronic Newsletter
CRM System
Intranet
Photography
CAD Development
3D Modelling
3D Rendering
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HTML
Flash / Director
XML
After Effects
Cinema 4D
Maya
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web development, branding marketing, digital media, Sydney CBD Australia
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